Bayer BBS Inline Editor

CLIENT
Agency
Role
UX / UI / IxD
Year
2016


Thorough redesign of user interface of Inline Editor dedicated for product websites implemented by Bayer Business Services.
Challenge
System was supposed to be as flexible as possible, remembering that each website may contain unlimited number of edge cases.

Another aspect to keep in mind was that people editing content with this tool can be often not experienced users, with no knowledge of layout design or web development.
Role
My role covered figuring out needed elements to be represented with editing tool, filtering out the most important ones, creating a solid wireframe concept and implementing the high-fidelity design.

Design process included detailed research including user interviews, 
personas and internal A/B tests.
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+49 157 864 36 078