The
Better Play

Project type
Freelance
Role
UX / UI / IxD / Visual Identity
Year
2016


Fresh & new startup from Berlin helps in finding unique, sustainable, eco-friendly toys. Responsive web app aggregates products from different online stores and its intelligent search algorithm allows to filter out the ones that you are looking for.
Role
My role in the project spreads from initial UX concept, based on client's ideas and requirements, to the final, high fidelity design execution and delivering assets and guidelines to development team.

I have also designed the visual identity of The Better Play, based on inspirations and name delivered by client.
challenge
The challenging part was to design an optimal user flow, considering how people make their decisions and what kind of keywords they pick while looking out for toys.

Designing 80's-style-inspired visual branding was also tricky, especially when it comes to combining neon-flashy-full-of-patterns aesthetics with modern, minimalistic approach to the UI design.

App Design & Functionality

SEARCH BAR INTERACTION

kontakt@piotrzieba.com
+49 157 864 36 078