Thermofisher SIMAPP

CLIENT
Agency
Role
UX / UI / IxD
Year
2016


For B·R·A·H·M·S Biomarkers, an entity of leading biotech company Thermo Fisher Scientific, FTWK developed an iPad sales app to support sales and marketing teams in getting out their messages in a more targeted and efficient way while always remaining compliant and up-to-date.

Learn the process details at FTWK.io.
Challenge
The challenge of this project was to find out the users habits and requirements, while keeping the new design simple, readable and quick to use. 
Role
My role was to find the way to improve a several of the most crucial app functions. Additionally, as this was a good chance, me and team worked on bringing the design to the higher level, applying modern patterns and reinventing some initial ideas.

Redesign

App Design & Functionality

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